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Mostrati risultati da 1 a 20 di 105
Titolo Data di pubblicazione Autore(i) Rivista Editore
Digital Transformation Through the Lens of Digital Data Handling: An Exploratory Analysis of Agri-Food SMEs 1-gen-2022 Frau, Moreno; Moi, Ludovica; Cabiddu, Francesca JOURNAL OF SMALL BUSINESS STRATEGY -
Pensiero Divergente e performance dei Social Media Influencer: quale ruolo per la creatività? 1-gen-2022 Loi, Michela; Marras, Giammarco; Cabiddu, Francesca - EGEA
Panificio Ferreli 1-gen-2022 Floris, Michela; Cabiddu, Francesca - Giappichelli Editore
Unpacking the design of cross-border communication through digital channels: standardization vs. adaptation approaches 1-gen-2022 Rashkova, Yanina; Moi, Ludovica; Marku, Elona; Cabiddu, Francesca - -
Leading digital transformation through an Agile Marketing Capability: the case of Spotahome 1-gen-2021 Moi, Ludovica; Cabiddu, Francesca THE JOURNAL OF MANAGEMENT AND GOVERNANCE -
The intersection between SMEs' business strategies and crisis phases: a systematic literature review 1-gen-2021 Pusceddu, Gianluca; Moi, Ludovica; Cabiddu, Francesca - Fondazione CUEIM
Standardize or adapt? A fine-grained model for cross-border communication through digital channels 1-gen-2021 Rashkova, Yanina; Moi, Ludovica; Marku, Elona; Cabiddu, Francesca ACADEMY OF MANAGEMENT ANNUAL MEETING PROCEEDINGS -
An agile marketing capability maturity framework 1-gen-2021 Moi, Ludovica; Cabiddu, Francesca TOURISM MANAGEMENT -
Small Business Strategies during the different stages of unexpected events 1-gen-2021 Pusceddu, Gianluca; Moi, Ludovica; Cabiddu, Francesca ACADEMY OF MANAGEMENT ANNUAL MEETING PROCEEDINGS -
TOURIST EXPERIENCE IN THE POST-COVID ERA: NEW PERSPECTIVES 1-gen-2021 Pusceddu, Gianluca; Moi, Ludovica; Cabiddu, Francesca - -
Social media communication strategies in fashion industry 1-gen-2020 Cabiddu, Francesca; Dessì, Cinzia; Floris, Michela - Springer International Publishing
What does it matter for trust of green consumers? An application to German electricity market 1-gen-2020 Mezger, Andrea; Lorenzo, Pablo Cabanelas; Cabiddu, Francesca; Rüdiger, Klaus JOURNAL OF CLEANER PRODUCTION -
Where to invest in online marketing education in micro and small enterprises 1-gen-2020 Cabiddu, Francesca; Moi, Ludovica; Jaaskelainen, Pia; Pilař, Ladislav; Pitrová, Jana; Petkov, Rosen - -
Mindful Behavior in Hybrid Organization and its Impact on Value Formation 1-gen-2020 Traboul, Christelle; Moi, Ludovica; Frau, Moreno; Cabiddu, Francesca - -
Online marketing challenges of micro and small companies 1-gen-2020 Cabiddu, Francesca; Moi, Ludovica; Pitrová, Jana; Pilař, Ladislav; Jääskeläi, Pia - South-Eastern Finland University of Applied Sciences Ltd
L’impatto del lockdown nel business-to-business: il caso italiano 1-gen-2020 Moi, Ludovica; Cabiddu, Francesca - Fondazione CUEIM
Reading between the lines: innovation strategies in small and medium-sized family firms. An exploratory study 1-gen-2020 Cabiddu, F.; Dessi', C.; Floris, M. - IGI Global
Outside-in, inside-out, and blended marketing strategy approach: a longitudinal case study 1-gen-2020 Frau, Moreno; Moi, Ludovica; Cabiddu, Francesca INTERNATIONAL JOURNAL OF MARKETING STUDIES -
Value Co-Destruction: a Text-Mining-Based Mixed Method Study on Social Media Interactions 1-gen-2019 Frau, Moreno; Frigau, Luca; Serpi, Simone; Cabiddu, Francesca - Paris-Venice Marketing Trends Association
Towards the development of an agile marketing capability 1-gen-2019 Moi, Ludovica; Cabiddu, Francesca; Frau, Moreno - Springer Heidelberg
Mostrati risultati da 1 a 20 di 105
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