Sfoglia per Autore
Outside-in, inside-out, and blended marketing strategy approach: a longitudinal case study
2020-01-01 Frau, Moreno; Moi, Ludovica; Cabiddu, Francesca
Mindful Behavior in Hybrid Organization and its Impact on Value Formation
2020-01-01 Traboul, Christelle; Moi, Ludovica; Frau, Moreno; Cabiddu, Francesca
Value Co-Destruction: a Text-Mining-Based Mixed Method Study on Social Media Interactions
2019-01-01 Frau, Moreno; Frigau, Luca; Serpi, Simone; Cabiddu, Francesca
Digital technologies, techno-entrepreneurship and regional ecosystems: The case of The Net Value
2019-01-01 Frau, Moreno; Moi, Ludovica
Toxic Collaborations: Co-Destroying Value in the B2B Context
2019-01-01 Cabiddu, Francesca; Frau, Moreno; Lombardo, Sebastiano
Towards the development of an agile marketing capability
2019-01-01 Moi, Ludovica; Cabiddu, Francesca; Frau, Moreno
Capturing customer emotions and experiences to enhance value co-creation: the Ichnusa online brand community
2018-01-01 Moi, Ludovica; Cannas, Rita; Frau, Moreno; Cabiddu, Francesca
Exploring the Role of NVivo Software in Marketing Research
2018-01-01 Moi, Ludovica; Frau, Moreno; Cabiddu, Francesca
Conceptual framework for modeling the agile marketing capability
2018-01-01 Moi, Ludovica; Cabiddu, Francesca; Frau, Moreno
Open Innovation: a pathway toward open strategy?
2018-01-01 Angioni, Enrico; Frau, Moreno; Moi, Ludovica; Cabiddu, Francesca
When multiple actors' online interactions lead to value co-destruction: an explorative case study
2018-01-01 Frau, Moreno; Cabiddu, Francesca; Muscas, Fabio
Ricerca in vetrina 2018. Ricerca è democrazia. Il ruolo dell’attività scientifica nella costruzione di un futuro equo e sostenibile
2018-01-01 Saiu, Valeria; Mastinu, Miriam; Angius, Fabrizio; Leccis, Francesca; Mei, Giovanni; Mura, Emanuele; Lai, Laura; Mais, Stefano; Pinna, Andrea; Cabras, Lino; Guido, Roberta; ONNIS CUGIA, Federico; Pisu, Davide; Frau, Moreno
Active seniors perceived value within digital museum transformation
2018-01-01 Traboulsi, Christelle; Frau, Moreno; Cabiddu, Francesca
EMERGING APPROACHES AND FUTURE AVENUES IN MARKETING RESEARCH
2017-04-03
Teoria della pratica e co-distruzione di valore: un modello di misurazione
2017-01-01 Frau, M.; Cabiddu, F.; Lombardo, S.; Girometti, Chiara
Capturing emotions and experiences through customer engagement to enhance value co-creation: the Ichnusa on-line brand community’s case study
2017-01-01 Moi, Ludovica; Cannas, Rita; Cabiddu, Francesca; Frau, Moreno
Perceived experience value within digital museums transformation: The case of active senior visitors
2017-01-01 Traboulsi, C.; Frau, M.; Cabiddu, F.
Practice theory and value co-creation: An assessment model
2017-01-01 Frau, M.; Cabiddu, F.; Lombardo, Sebastiano; Moi, L.
How to foster techno-entrepreneurship within a regional ecosystem
2017-01-01 Frau, Moreno; Moi, Ludovica
Exploring the Traits of Marketing Strategy Approaches: The Latte Arborea Case Study
2016-01-01 Frau, Moreno; Cabiddu, Francesca
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