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Mostrati risultati da 21 a 40 di 105
Titolo Data di pubblicazione Autore(i) Rivista Editore
Value Co-Destruction: a Text-Mining-Based Mixed Method Study on Social Media Interactions 1-gen-2019 Frau, Moreno; Frigau, Luca; Serpi, Simone; Cabiddu, Francesca - Paris-Venice Marketing Trends Association
Fostering corporate sustainability in tourism management through social values within collective value co-creation processes 1-gen-2019 Cannas, Rita; Argiolas, Giuseppe; Cabiddu, Francesca JOURNAL OF SUSTAINABLE TOURISM -
Toxic Collaborations: Co-Destroying Value in the B2B Context 1-gen-2019 Cabiddu, Francesca; Frau, Moreno; Lombardo, Sebastiano JOURNAL OF SERVICE RESEARCH -
Conceptual framework for modeling the agile marketing capability 1-gen-2018 Moi, Ludovica; Cabiddu, Francesca; Frau, Moreno - -
Exploring the Role of NVivo Software in Marketing Research 1-gen-2018 Moi, Ludovica; Frau, Moreno; Cabiddu, Francesca MERCATI E COMPETITIVITÀ -
Capturing customer emotions and experiences to enhance value co-creation: the Ichnusa online brand community 1-gen-2018 Moi, Ludovica; Cannas, Rita; Frau, Moreno; Cabiddu, Francesca SINERGIE -
Open Innovation: a pathway toward open strategy? 1-gen-2018 Angioni, Enrico; Frau, Moreno; Moi, Ludovica; Cabiddu, Francesca - -
Active seniors perceived value within digital museum transformation 1-gen-2018 Traboulsi, Christelle; Frau, Moreno; Cabiddu, Francesca THE TQM JOURNAL -
When multiple actors' online interactions lead to value co-destruction: an explorative case study 1-gen-2018 Frau, Moreno; Cabiddu, Francesca; Muscas, Fabio - IGI Global
Perceived experience value within digital museums transformation: The case of active senior visitors 1-gen-2017 Traboulsi, C.; Frau, M.; Cabiddu, F. - Università degli Studi di Verona
Practice theory and value co-creation: An assessment model 1-gen-2017 Frau, M.; Cabiddu, F.; Lombardo, Sebastiano; Moi, L. - University of Verona
Motivations, engagement, and benefits as drivers of collective value co-creation in event tourism 1-gen-2017 Cabiddu, Francesca; Vagnani, Gianluca ACADEMY OF MANAGEMENT ANNUAL MEETING PROCEEDINGS -
Teoria della pratica e co-distruzione di valore: un modello di misurazione 1-gen-2017 Frau, M.; Cabiddu, F.; Lombardo, S.; Girometti, Chiara - Fondazione CUEIM
Capturing emotions and experiences through customer engagement to enhance value co-creation: the Ichnusa on-line brand community’s case study 1-gen-2017 Moi, Ludovica; Cannas, Rita; Cabiddu, Francesca; Frau, Moreno - Fondazione CUEIM
What's in it for me? Capital, value and co-creation practices 1-gen-2017 Lombardo, S; Cabiddu, Francesca INDUSTRIAL MARKETING MANAGEMENT -
Internationalization of firms: revitalizing the board of directors after a cross-border acquisition 1-gen-2017 Pisano, V; Faraci, R; Cabiddu, Francesca; Picone, Pm MANAGEMENT RESEARCH -
Social Media Affordances 1-gen-2016 Cabiddu, Francesca; De Carlo, Manuela - IGI Global
Exploring the Traits of Marketing Strategy Approaches: The Latte Arborea Case Study 1-gen-2016 Frau, Moreno; Cabiddu, Francesca INTERNATIONAL CONFERENCE ON MARKETING AND BUSINESS DEVELOPMENT -
IT-enabled value co-creation in a tourism context: The Portale Sardegna case 1-gen-2016 Cabiddu, Francesca; Lui, Tw; Piccoli, G. - Springer
Social media communication strategies 1-gen-2016 Floreddu, PAOLA BARBARA; Cabiddu, Francesca THE JOURNAL OF SERVICES MARKETING -
Mostrati risultati da 21 a 40 di 105
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