Sfoglia per Autore
The intersection between SMEs' business strategies and crisis phases: a systematic literature review
2021-01-01 Pusceddu, Gianluca; Moi, Ludovica; Cabiddu, Francesca
Tourist experience in the post-covid era: new perspectives
2021-01-01 Pusceddu, Gianluca; Moi, Ludovica; Cabiddu, Francesca
Standardize or adapt? A fine-grained model for cross-border communication through digital channels
2021-01-01 Rashkova, Yanina; Moi, Ludovica; Marku, Elona; Cabiddu, Francesca
An agile marketing capability maturity framework
2021-01-01 Moi, Ludovica; Cabiddu, Francesca
Leading digital transformation through an Agile Marketing Capability: the case of Spotahome
2021-01-01 Moi, Ludovica; Cabiddu, Francesca
Outside-in, inside-out, and blended marketing strategy approach: a longitudinal case study
2020-01-01 Frau, Moreno; Moi, Ludovica; Cabiddu, Francesca
Reading between the lines: innovation strategies in small and medium-sized family firms. An exploratory study
2020-01-01 Cabiddu, F.; Dessi', C.; Floris, M.
Where to invest in online marketing education in micro and small enterprises
2020-01-01 Cabiddu, Francesca; Moi, Ludovica; Jaaskelainen, Pia; Pilař, Ladislav; Pitrová, Jana; Petkov, Rosen
Mindful Behavior in Hybrid Organization and its Impact on Value Formation
2020-01-01 Traboul, Christelle; Moi, Ludovica; Frau, Moreno; Cabiddu, Francesca
Sustainability and the manager’s perception of reality: towards a theory of bounded perception
2020-01-01 Cabiddu, F; Watson, R. T.; Piccoli, G
L’impatto del lockdown nel business-to-business: il caso italiano
2020-01-01 Moi, Ludovica; Cabiddu, Francesca
Online marketing challenges of micro and small companies
2020-01-01 Cabiddu, Francesca; Moi, Ludovica; Pitrová, Jana; Pilař, Ladislav; Jääskeläi, Pia
What does it matter for trust of green consumers? An application to German electricity market
2020-01-01 Mezger, Andrea; Lorenzo, Pablo Cabanelas; Cabiddu, Francesca; Rüdiger, Klaus
Social media communication strategies in fashion industry
2020-01-01 Cabiddu, Francesca; Dessì, Cinzia; Floris, Michela
Riding digital transformation in international context: the agile marketing capability
2019-01-01 Moi, Ludovica; Cabiddu, Francesca
Value Co-Destruction: a Text-Mining-Based Mixed Method Study on Social Media Interactions
2019-01-01 Frau, Moreno; Frigau, Luca; Serpi, Simone; Cabiddu, Francesca
Toxic Collaborations: Co-Destroying Value in the B2B Context
2019-01-01 Cabiddu, Francesca; Frau, Moreno; Lombardo, Sebastiano
Fostering corporate sustainability in tourism management through social values within collective value co-creation processes
2019-01-01 Cannas, Rita; Argiolas, Giuseppe; Cabiddu, Francesca
Towards the development of an agile marketing capability
2019-01-01 Moi, Ludovica; Cabiddu, Francesca; Frau, Moreno
Capturing customer emotions and experiences to enhance value co-creation: the Ichnusa online brand community
2018-01-01 Moi, Ludovica; Cannas, Rita; Frau, Moreno; Cabiddu, Francesca
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