Sfoglia per Autore
Conceptual framework for modeling the agile marketing capability
2018-01-01 Moi, Ludovica; Cabiddu, Francesca; Frau, Moreno
Capturing customer emotions and experiences to enhance value co-creation: the Ichnusa online brand community
2018-01-01 Moi, Ludovica; Cannas, Rita; Frau, Moreno; Cabiddu, Francesca
Open Innovation: a pathway toward open strategy?
2018-01-01 Angioni, Enrico; Frau, Moreno; Moi, Ludovica; Cabiddu, Francesca
Active seniors perceived value within digital museum transformation
2018-01-01 Traboulsi, Christelle; Frau, Moreno; Cabiddu, Francesca
When multiple actors' online interactions lead to value co-destruction: an explorative case study
2018-01-01 Frau, Moreno; Cabiddu, Francesca; Muscas, Fabio
Practice theory and value co-creation: An assessment model
2017-01-01 Frau, M.; Cabiddu, F.; Lombardo, Sebastiano; Moi, L.
Perceived experience value within digital museums transformation: The case of active senior visitors
2017-01-01 Traboulsi, C.; Frau, M.; Cabiddu, F.
Motivations, engagement, and benefits as drivers of collective value co-creation in event tourism
2017-01-01 Cabiddu, Francesca; Vagnani, Gianluca
Teoria della pratica e co-distruzione di valore: un modello di misurazione
2017-01-01 Frau, M.; Cabiddu, F.; Lombardo, S.; Girometti, Chiara
Capturing emotions and experiences through customer engagement to enhance value co-creation: the Ichnusa on-line brand community’s case study
2017-01-01 Moi, Ludovica; Cannas, Rita; Cabiddu, Francesca; Frau, Moreno
What's in it for me? Capital, value and co-creation practices
2017-01-01 Lombardo, S; Cabiddu, Francesca
Internationalization of firms: revitalizing the board of directors after a cross-border acquisition
2017-01-01 Pisano, V; Faraci, R; Cabiddu, Francesca; Picone, Pm
La valutazione delle performance delle imprese
2016-01-01 Modica, PATRIZIA DANIELA; Cabiddu, Francesca; Pettinao, Daniela; Scanu, E.
Social Media Affordances
2016-01-01 Cabiddu, Francesca; De Carlo, Manuela
IT-enabled value co-creation in a tourism context: The Portale Sardegna case
2016-01-01 Cabiddu, Francesca; Lui, Tw; Piccoli, G.
Exploring the Traits of Marketing Strategy Approaches: The Latte Arborea Case Study
2016-01-01 Frau, Moreno; Cabiddu, Francesca
Social media communication strategies
2016-01-01 Floreddu, PAOLA BARBARA; Cabiddu, Francesca
La segmentazione emozionale negli eventi culturali: una analisi dei cluster
2015-01-01 Melis, Giuseppe; Atzeni, Marcello; Pettinao, Daniela; Cabiddu, Francesca
Co-creazione di valore e territorio: il caso Monumenti Aperti
2015-01-01 Cabiddu, Francesca; Vagnani, G; Pintori, Morena; Magni, D.
E-Service Innovation: combining directed and practice-based approaches
2015-01-01 DI GUARDO, MARIA CHIARA; Cabiddu, Francesca
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