FRAU, MORENO

FRAU, MORENO  

DIPARTIMENTO DI SCIENZE ECONOMICHE ED AZIENDALI  

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Titolo Data di pubblicazione Autore(i) Rivista Editore
Mindful Behavior in Hybrid Organization and its Impact on Value Formation 1-gen-2020 Traboul, Christelle; Moi, Ludovica; Frau, Moreno; Cabiddu, Francesca - -
Outside-in, inside-out, and blended marketing strategy approach: a longitudinal case study 1-gen-2020 Frau, Moreno; Moi, Ludovica; Cabiddu, Francesca INTERNATIONAL JOURNAL OF MARKETING STUDIES -
Digital technologies, techno-entrepreneurship and regional ecosystems: The case of The Net Value 1-gen-2019 Frau, Moreno; Moi, Ludovica - Edward Elgar Publishing
Towards the development of an agile marketing capability 1-gen-2019 Moi, Ludovica; Cabiddu, Francesca; Frau, Moreno - Springer Heidelberg
Toxic Collaborations: Co-Destroying Value in the B2B Context 1-gen-2019 Cabiddu, Francesca; Frau, Moreno; Lombardo, Sebastiano JOURNAL OF SERVICE RESEARCH -
Value Co-Destruction: a Text-Mining-Based Mixed Method Study on Social Media Interactions 1-gen-2019 Frau, Moreno; Frigau, Luca; Serpi, Simone; Cabiddu, Francesca - Paris-Venice Marketing Trends Association
Active seniors perceived value within digital museum transformation 1-gen-2018 Traboulsi, Christelle; Frau, Moreno; Cabiddu, Francesca THE TQM JOURNAL -
Capturing customer emotions and experiences to enhance value co-creation: the Ichnusa online brand community 1-gen-2018 Moi, Ludovica; Cannas, Rita; Frau, Moreno; Cabiddu, Francesca SINERGIE -
Conceptual framework for modeling the agile marketing capability 1-gen-2018 Moi, Ludovica; Cabiddu, Francesca; Frau, Moreno - -
Exploring the Role of NVivo Software in Marketing Research 1-gen-2018 Moi, Ludovica; Frau, Moreno; Cabiddu, Francesca MERCATI E COMPETITIVITÀ -
Open Innovation: a pathway toward open strategy? 1-gen-2018 Angioni, Enrico; Frau, Moreno; Moi, Ludovica; Cabiddu, Francesca - -
Ricerca in vetrina 2018. Ricerca è democrazia. Il ruolo dell’attività scientifica nella costruzione di un futuro equo e sostenibile 1-gen-2018 Saiu, Valeria; Mastinu, Miriam; Angius, Fabrizio; Leccis, Francesca; Mei, Giovanni; Mura, Emanuele; Lai, Laura; Mais, Stefano; Pinna, Andrea; Cabras, Lino; Guido, Roberta; ONNIS CUGIA, Federico; Pisu, Davide; Frau, Moreno - FrancoAngeli
When multiple actors' online interactions lead to value co-destruction: an explorative case study 1-gen-2018 Frau, Moreno; Cabiddu, Francesca; Muscas, Fabio - IGI Global
Capturing emotions and experiences through customer engagement to enhance value co-creation: the Ichnusa on-line brand community’s case study 1-gen-2017 Moi, Ludovica; Cannas, Rita; Cabiddu, Francesca; Frau, Moreno - Fondazione CUEIM
EMERGING APPROACHES AND FUTURE AVENUES IN MARKETING RESEARCH 3-apr-2017 - - Università degli Studi di Cagliari
How to foster techno-entrepreneurship within a regional ecosystem 1-gen-2017 Frau, Moreno; Moi, Ludovica - -
Perceived experience value within digital museums transformation: The case of active senior visitors 1-gen-2017 Traboulsi, C.; Frau, M.; Cabiddu, F. - Università degli Studi di Verona
Practice theory and value co-creation: An assessment model 1-gen-2017 Frau, M.; Cabiddu, F.; Lombardo, Sebastiano; Moi, L. - University of Verona
Teoria della pratica e co-distruzione di valore: un modello di misurazione 1-gen-2017 Frau, M.; Cabiddu, F.; Lombardo, S.; Girometti, Chiara - Fondazione CUEIM
Exploring the Traits of Marketing Strategy Approaches: The Latte Arborea Case Study 1-gen-2016 Frau, Moreno; Cabiddu, Francesca INTERNATIONAL CONFERENCE ON MARKETING AND BUSINESS DEVELOPMENT -