MARKU, ELONA
MARKU, ELONA
DIPARTIMENTO DI SCIENZE ECONOMICHE ED AZIENDALI
Bridging ideas and market success: A framework for managing proof-of-concept projects
2024-01-01 Zaitsava, Maryia; Marku, Elona; Di Guardo, Maria Chiara
Technology Emergence as a Structuring Process: A Complexity Theory Perspective on Blockchain
2024-01-01 Marku, Elona; Di Guardo, Maria Chiara; Patriotta, Gerardo; Allen, David G.
Data-driven insights in smart cities pilot projects: plenitude and usability of Big Data
2023-01-01 Zaitsava, Maryia; Marku, Elona; Di Guardo, Maria Chiara
Mapping the digital twins domain: technology structure and trends
2023-01-01 Marku, Elona; Piredda, Silvio; Spiga, Giorgia Maria; Zaitsava, Maryia
Online integrated marketing communication strategies of international brands: standardization vs. adaptation approaches
2023-01-01 Rashkova, Yanina; Moi, Ludovica; Marku, Elona; Cabiddu, Francesca
Organizing innovation: perspectives on big data, emerging technologies, and smart cities
2023-01-01 Di Guardo, Maria Chiara; Marku, Elona; Zaitsava, Maryia
Smart Hotels: How Artificial Intelligence and Robotics are Shaping the Future of the Hospitality Industry
2023-01-01 Marku, Elona; Zaitsava, Maryia; ZANELLATO FONSECA MAYER, BEATRICE MARIA
Stepping into the future: the power of Big Data and emerging technologies
2023-01-01 Di Guardo, Maria Chiara; Marku, Elona; Zaitsava, Maryia
A fine-grained perspective on big data knowledge creation: dimensions, insights, and mechanism from a pilot study
2022-01-01 Zaitsava, Maryia; Marku, Elona; Di Guardo, Maria Chiara; Shahgholian, Azar
Emergence of multi-sided platforms: a value-based perspective in Digital Health
2022-01-01 Zaitsava, Maryia; Marku, Elona; Di Guardo, Maria Chiara
Is data-driven decision-making driven only by data? When cognition meets data
2022-01-01 Zaitsava, Maryia; Marku, Elona; Di Guardo, Maria Chiara
Nascent entrepreneurship and the role of women: an empirical study
2022-01-01 Marku, Elona; Zaitsava, Maryia
Proof-of-concept canvas: how to turn a blurry idea into a real-life application
2022-01-01 Zaitsava, Maryia; Marku, Elona; Di Guardo, Maria Chiara
Unpacking the design of cross-border communication through digital channels: standardization vs. adaptation approaches
2022-01-01 Rashkova, Yanina; Moi, Ludovica; Marku, Elona; Cabiddu, Francesca
When nothing is certain, anything is possible: open innovation and lean approach at MVM
2022-01-01 Di Guardo, M. C.; Marku, E.; Bonivento, W. M.; Castriotta, M.; Ferroni, F.; Galbiati, C.; Gorini, G.; Loi, M.
Disentangling the corporate entrepreneurship construct: conceptualizing through co-words
2021-01-01 Castriotta, M.; Loi, M.; Marku, E.; Moi, L.
Knowledge creation in patent ecosystems: insights from Singapore
2021-01-01 Schillaci, Carmela Elita; Marku, Elona; Castriotta, Manuel; Di Guardo, Maria Chiara
Nuova vita verde per le infrastrutture industriali dismesse
2021-01-01 Galbiati, Cristiano; Cifarelli, Luisa; Devoto, Alberto; Di Guardo, Maria Chiara; Marku, Elona; Bonivento, Walter; Mapelli, Carlo; Buonomano, Annamaria; Palombo, Adolfo; Fiorillo, Giuliana; Falciano, Speranza; Lippi, Francesco; Pisanu, Fabrizio; Cataudella, Fabio; Gasperetti, Silvia; Brancucci, Maria Lucia; Ponte, Guido Giacomo
Prospecting, balancing and reversing: entrepreneurial learning from positive and negative events
2021-01-01 Loi, Michela; Castriotta, Emanuele; Marku, Elona; Di Guardo, Maria Chiara; Patriotta, Gerardo
Standardize or adapt? A fine-grained model for cross-border communication through digital channels
2021-01-01 Rashkova, Yanina; Moi, Ludovica; Marku, Elona; Cabiddu, Francesca