RASHKOVA, YANINA
RASHKOVA, YANINA
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Online integrated marketing communication strategies of international brands: standardization vs. adaptation approaches
2024-01-01 Rashkova, Yanina; Moi, Ludovica; Marku, Elona; Cabiddu, Francesca
Addressing the societal challenges in organizations: the conceptualization of mindfulness capability for social justice
2023-01-01 Rashkova, Yanina; Moi, Ludovica; Cabiddu, Francesca
Moving forward better marketing for a better world: a path for new research opportunities
2023-01-01 Rashkova, Yanina; Moi, Ludovica
Infusing mindfulness for social justice: new perspectives for sustainable human resource management
2022-01-01 Rashkova, Y.; Moi, L.; Cabiddu, F.
Toward an organizational capability-based theory of mindfulness for social justice
2022-01-01 Rashkova, Yanina; Moi, Ludovica; Cabiddu, Francesca
Unpacking the design of cross-border communication through digital channels: standardization vs. adaptation approaches
2022-01-01 Rashkova, Yanina; Moi, Ludovica; Marku, Elona; Cabiddu, Francesca
Standardize or adapt? A fine-grained model for cross-border communication through digital channels
2021-01-01 Rashkova, Yanina; Moi, Ludovica; Marku, Elona; Cabiddu, Francesca