RASHKOVA, YANINA

RASHKOVA, YANINA  

DIPARTIMENTO DI SCIENZE ECONOMICHE ED AZIENDALI  

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Titolo Data di pubblicazione Autore(i) Rivista Editore
Addressing the societal challenges in organizations: the conceptualization of mindfulness capability for social justice 1-gen-2023 Rashkova, Yanina; Moi, Ludovica; Cabiddu, Francesca JOURNAL OF BUSINESS ETHICS -
Moving forward better marketing for a better world: a path for new research opportunities 1-gen-2023 Rashkova, Yanina; Moi, Ludovica ITALIAN JOURNAL OF MARKETING -
Online integrated marketing communication strategies of international brands: standardization vs. adaptation approaches 1-gen-2023 Rashkova, Yanina; Moi, Ludovica; Marku, Elona; Cabiddu, Francesca JOURNAL OF MARKETING COMMUNICATIONS -
The next frontier of digital business model innovation 1-gen-2023 Moi, Ludovica; Rashkova, Yanina; Cabiddu, Francesca - Edward Elgar Publishing
Infusing Mindfulness for Social Justice: New Perspectives for Sustainable Human Resource Management 1-gen-2022 Rashkova, Y.; Moi, L.; Cabiddu, F. - IGI Global
Toward an Organizational Capability-Based Theory of Mindfulness for Social Justice 1-gen-2022 Rashkova, Yanina; Moi, Ludovica; Cabiddu, Francesca - -
Unpacking the design of cross-border communication through digital channels: standardization vs. adaptation approaches 1-gen-2022 Rashkova, Yanina; Moi, Ludovica; Marku, Elona; Cabiddu, Francesca - -
Standardize or adapt? A fine-grained model for cross-border communication through digital channels 1-gen-2021 Rashkova, Yanina; Moi, Ludovica; Marku, Elona; Cabiddu, Francesca ACADEMY OF MANAGEMENT ANNUAL MEETING PROCEEDINGS -