2026-09-23T06:33:14Zhttps://iris.unica.it/oai/requestoai:iris.unica.it:11584/2668582025-06-13T02:25:55Zcom_11584_207615com_11584_111066col_11584_265854
Da luogo a logo. Trasformazioni dell’identità visiva in Sardegna
ASILI, STEFANO
Sardegna
Sardinia
brand
design
destination
grafica
graphic
logo
tourism
Settore ICAR/13 - Disegno Industriale
The work explores the interactions between places and visual identities: from heraldry to the flags , to the trademarks and
logos of today's" destinations" , the term which are marked the places considered as tourist targets. The logo - the icon by
which a power asserts its authority - is an ambivalent element : it needs to be strong and repeateble, but its synthesis is
intrinsically adaptive. An object of modernity, that always more frequently, in a world that points to homogeneisation, is
not the result but the first constituent of an identity - not only cultural, but even physical, architectural , geographical -
increasingly weak. Following a discussion on international practices , the work focuses on Sardinia, a sensitive territory
where sensitive history and modernity meet, often with a critical outcoming. In this context some projects having the
communication of the places on the island are presented.
2015-05-18
info:eu-repo/semantics/doctoralThesis
http://hdl.handle.net/11584/266858
ita
numberofpages:252
info:eu-repo/semantics/openAccess
Università degli Studi di Cagliari
license:Non specificato