| Nome |
# |
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Open Innovation: a pathway toward open strategy?, file e2f56ed9-11e3-3eaf-e053-3a05fe0a5d97
|
1.474
|
|
Capturing emotions and experiences through customer engagement to enhance value co-creation: the Ichnusa on-line brand community’s case study, file e2f56ed9-2294-3eaf-e053-3a05fe0a5d97
|
1.011
|
|
Exploring the Role of NVivo Software in Marketing Research, file e2f56ed8-4c12-3eaf-e053-3a05fe0a5d97
|
911
|
|
Outside-in, inside-out, and blended marketing strategy approach: a longitudinal case study, file e2f56ed9-3445-3eaf-e053-3a05fe0a5d97
|
886
|
|
Active seniors perceived value within digital museum transformation, file e2f56ed7-c785-3eaf-e053-3a05fe0a5d97
|
803
|
|
What does it matter for trust of green consumers? An application to German electricity market, file e2f56ed8-6b71-3eaf-e053-3a05fe0a5d97
|
676
|
|
Navigating a global pandemic crisis through marketing agility: evidence from Italian B2B firms, file ad208cf1-cb6b-4994-ac73-c51e36f6f423
|
507
|
|
Conceptual framework for modeling the agile marketing capability, file e2f56ed8-9a1c-3eaf-e053-3a05fe0a5d97
|
484
|
|
null, file e2f56ed8-c869-3eaf-e053-3a05fe0a5d97
|
379
|
|
Where to invest in online marketing education in micro and small enterprises, file e2f56ed9-4431-3eaf-e053-3a05fe0a5d97
|
324
|
|
When multiple actors' online interactions lead to value co-destruction: an explorative case study, file e2f56ed7-bf75-3eaf-e053-3a05fe0a5d97
|
320
|
|
Internationalization of firms: revitalizing the board of directors after a cross-border acquisition, file e2f56ed6-79eb-3eaf-e053-3a05fe0a5d97
|
301
|
|
Value Co-Destruction: a Text-Mining-Based Mixed Method Study on Social Media Interactions, file e2f56ed9-33bd-3eaf-e053-3a05fe0a5d97
|
282
|
|
Teoria della pratica e co-distruzione di valore: un modello di misurazione, file e2f56ed8-5604-3eaf-e053-3a05fe0a5d97
|
222
|
|
Capturing customer emotions and experiences to enhance value co-creation: the Ichnusa online brand community, file e2f56ed7-8201-3eaf-e053-3a05fe0a5d97
|
215
|
|
Do they see eye to eye? Managing customer experience in phygital high-tech retail, file 12e3b0fd-191f-4d12-8a86-cb4284d300ef
|
193
|
|
Leading digital transformation through an Agile Marketing Capability: the case of Spotahome, file e2f56eda-5629-3eaf-e053-3a05fe0a5d97
|
158
|
|
Motivations, engagement, and benefits as drivers of collective value co-creation in event tourism, file e2f56ed9-2e1f-3eaf-e053-3a05fe0a5d97
|
129
|
|
Digital transformation through the lens of digital data handling: an exploratory analysis of agri-food SMEs, file e2f56eda-d5ce-3eaf-e053-3a05fe0a5d97
|
110
|
|
Perceived experience value within digital museums transformation: The case of active senior visitors, file e2f56ed7-40f4-3eaf-e053-3a05fe0a5d97
|
105
|
|
Practice theory and value co-creation: An assessment model, file e2f56ed7-1d78-3eaf-e053-3a05fe0a5d97
|
103
|
|
Online marketing challenges of micro and small companies, file e2f56eda-4f4e-3eaf-e053-3a05fe0a5d97
|
94
|
|
Tourist experience in the post-covid era: new perspectives, file e2f56eda-7058-3eaf-e053-3a05fe0a5d97
|
83
|
|
Riding digital transformation in international context: the agile marketing capability, file e2f56eda-7cde-3eaf-e053-3a05fe0a5d97
|
76
|
|
Combining exploitation and exploration through crowdsourcing: The case of Starbucks, file e2f56ed4-efba-3eaf-e053-3a05fe0a5d97
|
55
|
|
Analisi del territorio del G.A.L. delle Barbagie e del Mandrolisai, file e2f56ed6-0427-3eaf-e053-3a05fe0a5d97
|
28
|
|
The intersection between SMEs' business strategies and the phases of unexpected events: a systematic review of the literature, file d5a926ff-b284-45d2-83d2-dfd6d708a07e
|
19
|
|
Time to clean up food production? Digital technologies, nature-driven agility, and the role of managers and customers, file a45e69c3-126f-48ba-8982-9f75a6c2c75d
|
17
|
|
Analisi delle offerte teritoriali alternative, file e2f56ed5-f84e-3eaf-e053-3a05fe0a5d97
|
16
|
|
Addressing the societal challenges in organizations: the conceptualization of mindfulness capability for social justice, file ebc9350e-231f-476d-8a2a-71dd91ad4369
|
14
|
|
Inside your social media ring: How to optimize online corporate reputation, file e2f56ed4-ac4e-3eaf-e053-3a05fe0a5d97
|
12
|
|
The next frontier of digital business model innovation, file 61af5634-d1d7-4abf-81fa-4139bdaa1e05
|
10
|
|
Managing value co-creation in the tourism industry, file e2f56ed4-aff6-3eaf-e053-3a05fe0a5d97
|
10
|
|
Social media affordances: Enabling customer engagement, file e2f56ed4-abd7-3eaf-e053-3a05fe0a5d97
|
9
|
|
Fostering corporate sustainability in tourism management through social values within collective value co-creation processes, file e2f56ed9-084c-3eaf-e053-3a05fe0a5d97
|
9
|
|
How emotions impact the interactive value formation process during problematic social media interactions, file e3012110-4c01-4438-b541-239fed067d9a
|
9
|
|
Navigating a global pandemic crisis through marketing agility: evidence from Italian B2B firms, file 65fcb04e-6084-47b1-9ca1-1820e9700a28
|
8
|
|
External Knowledge, Territorial Inertia and Local Development: An Exploratory Case Study, file e2f56ed3-9c21-3eaf-e053-3a05fe0a5d97
|
8
|
|
Unpacking the design of cross-border communication through digital channels: standardization vs. adaptation approaches, file e2f56eda-4f50-3eaf-e053-3a05fe0a5d97
|
8
|
|
Sustainable development and consumption: the role of trust for switching towards green energy, file db080076-e8fe-4c32-ba9e-4ec6bcd41af0
|
7
|
|
Social media communication strategies, file e2f56ed5-3545-3eaf-e053-3a05fe0a5d97
|
7
|
|
The Challenges of Deliberative Decision Process: an Italian Case, file e2f56ed5-1cc0-3eaf-e053-3a05fe0a5d97
|
6
|
|
Towards the development of an agile marketing capability, file e2f56ed8-19c2-3eaf-e053-3a05fe0a5d97
|
6
|
|
Le politiche pubbliche a sostegno della crisi da COVID-19 nel settore turistico: un’analisi esplorativa, file 168bf1c5-9b4f-43f6-b3a4-84d1fdc89415
|
5
|
|
Il ruolo della comunicazione nell'ancoramento del prodotto al territorio, file e2f56ed3-b2aa-3eaf-e053-3a05fe0a5d97
|
5
|
|
Open innovation and crowdsourcing communities design: a cross case analysis, file e2f56ed5-1b0e-3eaf-e053-3a05fe0a5d97
|
5
|
|
Value co-creation through multichannel distributions: the Nike ID case, file e2f56ed5-1cc2-3eaf-e053-3a05fe0a5d97
|
5
|
|
Disentangling the strategic use of social media in the insurance industry: a value co-creation perspective, file e2f56ed5-ba5e-3eaf-e053-3a05fe0a5d97
|
5
|
|
The dynamics of innovation: linking corporate entrepreneurship and IT-enabled value co-creation, file e2f56ed5-d857-3eaf-e053-3a05fe0a5d97
|
5
|
|
The intersection between SMEs' business strategies and crisis phases: a systematic literature review, file e2f56eda-3840-3eaf-e053-3a05fe0a5d97
|
5
|
|
Why do users trust algorithms? A review and conceptualization of initial trust and trust over time, file 9a274224-a58a-44fc-89e8-01a02eb33bcc
|
4
|
|
Online integrated marketing communication strategies of international brands: standardization vs. adaptation approaches, file d0b158f3-5cbe-4c91-a506-f737d8bec828
|
4
|
|
Co-creazione di valore e territorio: il caso Monumenti Aperti, file e2f56ed4-8930-3eaf-e053-3a05fe0a5d97
|
4
|
|
IT-enabled value co-creation in a tourism context: The Portale Sardegna case, file e2f56ed5-c07d-3eaf-e053-3a05fe0a5d97
|
4
|
|
Does strategy have a say in times of technological change?, file e2f56ed5-d54a-3eaf-e053-3a05fe0a5d97
|
4
|
|
What's in it for me? Capital, value and co-creation practices, file e2f56ed6-7ff2-3eaf-e053-3a05fe0a5d97
|
4
|
|
Exploring the Traits of Marketing Strategy Approaches: The Latte Arborea Case Study, file e2f56ed6-ab01-3eaf-e053-3a05fe0a5d97
|
4
|
|
Sustainability and the manager’s perception of reality: towards a theory of bounded perception, file e2f56ed9-1969-3eaf-e053-3a05fe0a5d97
|
4
|
|
An agile marketing capability maturity framework, file e2f56eda-50e2-3eaf-e053-3a05fe0a5d97
|
4
|
|
Do they see eye to eye? Managing customer experience in phygital high-tech retail, file 797b20ab-4ed3-4877-b673-8771aca1f3b9
|
3
|
|
Analisi del territorio del G.A.L. delle Barbagie e del Mandrolisai, file e2f56ed3-81e9-3eaf-e053-3a05fe0a5d97
|
3
|
|
La segmentazione emozionale negli eventi culturali: una analisi dei cluster, file e2f56ed7-96e2-3eaf-e053-3a05fe0a5d97
|
3
|
|
L’impatto del lockdown nel business-to-business: il caso italiano, file e2f56eda-915d-3eaf-e053-3a05fe0a5d97
|
3
|
|
Value Co-creation or Value Co-destruction? the Role of Negative Emotions in Consumer-Firm Interaction in the Social Media Platform, file 035a24aa-0460-4a9b-9aaa-1d7aa30e63f0
|
2
|
|
Pensiero divergente e performance dei social media influencer: quale ruolo per la creatività?, file 25227f6e-8165-4a5d-a79c-61d55a87959c
|
2
|
|
Managing the different stages of unexpected events: an exploratory analysis of tourism family businesses, file 6fe5dfe3-4c2c-4d1d-b3ff-2ab13bb438dc
|
2
|
|
null, file e2f56ed5-cc7f-3eaf-e053-3a05fe0a5d97
|
2
|
|
I processi decisionali nelle organizzazioni. Individui, ambiente, complessità, file e2f56ed5-d79d-3eaf-e053-3a05fe0a5d97
|
2
|
|
The dynamics of innovation: linking corporate entrepreneurship and IT-enabled value co-creation, file e2f56ed6-0461-3eaf-e053-3a05fe0a5d97
|
2
|
|
Social media communication strategies in fashion industry, file e2f56ed8-c4cf-3eaf-e053-3a05fe0a5d97
|
2
|
|
Standardize or adapt? A fine-grained model for cross-border communication through digital channels, file e2f56eda-4f7f-3eaf-e053-3a05fe0a5d97
|
2
|
|
Online integrated marketing communication strategies of international brands: standardization vs. adaptation approaches, file 2316bccb-69df-4eb1-8d54-17562c3e2557
|
1
|
|
Digital communication strategies during the pandemic crisis: lessons from Amazon company, file 4dc29fd6-fbba-428e-a8eb-496159a577e5
|
1
|
|
null, file 82e6ec80-cb4f-4134-bcb3-2f6b903876d0
|
1
|
|
How open innovation shapes strategy: an explorative multiple case study in the ICT industry, file c1e22188-9a2a-4abf-8a76-851df0b4c4fc
|
1
|
|
Infusing Mindfulness for Social Justice: New Perspectives for Sustainable Human Resource Management, file ceca0d95-a25f-457f-9923-48eb1da0fd0b
|
1
|
|
Analisi delle offerte teritoriali alternative, file e2f56ed3-81e8-3eaf-e053-3a05fe0a5d97
|
1
|
|
La gestione strategica delle IT capabilities. Creazione, sviluppo e valorizzazione nel turismo., file e2f56ed3-9daf-3eaf-e053-3a05fe0a5d97
|
1
|
|
Il ruolo delle relazioni territoriali per la competitività delle imprese familiari. Il caso dell’Hotel Su Gologone, file e2f56ed3-9f6a-3eaf-e053-3a05fe0a5d97
|
1
|
|
Open Voucher and the Tourist Season in Sardinia, file e2f56ed3-bd3c-3eaf-e053-3a05fe0a5d97
|
1
|
|
Misurazione dell’e-democracy nelle amministrazioni provinciali: un caso esplorativo, file e2f56ed3-c79e-3eaf-e053-3a05fe0a5d97
|
1
|
|
Social Media Affordances, file e2f56ed5-bb58-3eaf-e053-3a05fe0a5d97
|
1
|
|
E-Service Innovation: combining directed and practice-based approaches, file e2f56ed5-cef5-3eaf-e053-3a05fe0a5d97
|
1
|
|
Corporate Customership: The Core Components of the Relationship Between Firm and Customer, file e2f56ed5-d43e-3eaf-e053-3a05fe0a5d97
|
1
|
|
Reading between the lines: innovation strategies in small and medium-sized family firms. An exploratory study, file e2f56ed9-424e-3eaf-e053-3a05fe0a5d97
|
1
|
|
Toxic Collaborations: Co-Destroying Value in the B2B Context, file e2f56ed9-4d4e-3eaf-e053-3a05fe0a5d97
|
1
|
|
Small Business Strategies during the different stages of unexpected events, file e2f56eda-50e0-3eaf-e053-3a05fe0a5d97
|
1
|
| Totale |
10.219 |