UNICA IRIS Institutional Research Information System

Threshold-based Na¨ıve Bayes Classificr: Customer satisfaction evaluation

Considerando le recensioni online presenti su Booking.com, si propone un classificatore ad hoc per valutare la Customer Satisfaction che, partendo dal contenuto delle recensioni stesse, le classifica in positive/negative. La log-verosimiglianza attribuita ad ogni parola contenuta in una recensione e successivamente utilizzate ` per stimare uno score numerico. Tale sentiment-score, ottenuto da una recensione, e successivamente scomposto considerando le differenti aree d’interesse presenti ...

Small Business Strategies during the different stages of unexpected events

Although research on crisis management is long-established, scholarly attention in the context of small and medium-sized enterprises (SMEs) is still in its infancy. The purpose of this conceptual paper is to propose a first event sequence-based framework elucidating what kind of strategies are implemented by SMEs across the phases of crisis prevention, response, and recovery. Our study contributes to crisis management literature by investigating business strategies in SMEs in crisis times thr...

L’impatto del lockdown nel business-to-business: il caso italiano

Standardize or adapt? A fine-grained model for cross-border communication through digital channels

This study investigates whether and how multinational firms synchronize adaptation or standardization approaches for the design and content of their website and social media channels when operating in different countries. We perform a content analysis of multinational firms’ website and Instagram page to analyze their design and content deployed in two markets: Russia and Italy. This study reveals that firms exhibit different degrees of standardization versus adaptation of the website and soc...