Enel’s 50 years of Energy, Millions of Moments

An integrated corporate communication campaign carried out over the course of 2012 sealed the celebrations for the 50th anniversary of Enel Group, a global leader in the energy sector. In the context of increasing Italian and international interest in the social value of the company’s history and heritage, Enel’s “Moments” campaign offers a good example of an original, non-conventional and non-rhetorical celebration of an important corporate anniversary, integrating a wide range of public relations activities involving all strategic publics: not only the company’s internal community but also shareholders, institutions, local community, media, and customers in both domestic and international markets.