This study quasi-replicates a previous work based on social communication strategies in the insurance sector, analyzing what happens in the Italian fashion industry. Our sample yields findings dissimilar to the earlier research and suggests new insights.
Social media communication strategies in fashion industry
Cabiddu, Francesca;Dessì, Cinzia;Floris, Michela
2020-01-01
Abstract
This study quasi-replicates a previous work based on social communication strategies in the insurance sector, analyzing what happens in the Italian fashion industry. Our sample yields findings dissimilar to the earlier research and suggests new insights.
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