This study quasi-replicates a previous work based on social communication strategies in the insurance sector, analyzing what happens in the Italian fashion industry. Our sample yields findings dissimilar to the earlier research and suggests new insights.

Social media communication strategies in fashion industry

Cabiddu, Francesca;Dessì, Cinzia;Floris, Michela
2020

Abstract

This study quasi-replicates a previous work based on social communication strategies in the insurance sector, analyzing what happens in the Italian fashion industry. Our sample yields findings dissimilar to the earlier research and suggests new insights.
9783030236649
Fashion industry; Reputation; Social media communication strategies
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Utilizza questo identificativo per citare o creare un link a questo documento: http://hdl.handle.net/11584/271406
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