Mapping narratives in family business studies: a guideline for researchers

Narratives are fascinating creations that allow us to collect, analyze, and interpret the stories people tell. Its high potential as an interpretive phenomenon is broadly acknowledged in different disciplines, even when its use appears fragmentary and insufficient. In organizations and management fields, scholars have used narratives to gather and qualify data. Furthermore, it appears quite appropriate for studying family businesses. Via a systematic literature review of top-notch family business articles with narratives during 1999–2018, we create a guideline for researchers who use this approach for their studies.