Camp. (Oristano) [kanʧɔfˈfai̯]: una ipotesi etimologica

This chapter takes into consideration the meaning of verbs derived from the lexical basis [kanˈʧɔffa] ‘artichoke’ (Cynara cardunculus L. var. Scolymus)’ in a variety of Campidanese Sardinian (Oristano). In particular, the article examines the verb [kanʧɔfˈfai̯], semantically ‘to deceive intentionally’, so far not attested in dictionaries. The etymological motivation of this meaning is hypothesized, relating it to the consumption and trade of wines. Tannins in artichokes create a strong sense of bitterness which alter the perception of taste, and because of this artichokes in Sardinia were consciously linked to the consumption of particularly acidic wine. It is therefore hypothesised that the verb [kanʧɔfˈfai̯] may have shifted from indicating a deceptive practice in the food trade, especially regarding wine, carried out at the expense of a naïve person who is unaware of a highly widespread notion, to one generically associated to serious fraud.