Le ICC e l’audiovisivo. Realtà istituzionali e tendenze del mercato

Over the past two decades, cultural and creative industries (CCIs) have undergone profound transformations driven by technological innovation, evolving audience preferences and increasingly globalized competition. Concurrently, governments have identified CCIs as a key factor in economic and social development, recognizing the significant impact of cultural and creative production in artistic and economic terms. In this context, CCIs are compelled to reassess their business models to adapt to a shifting market and capitalize on institutional support opportunities, aligning with the evolving expectations of a new audience.