In this paper, authors focus on the open innovation and crowdsourcing experience of an Italian firm the Mulino Bianco. Crowdsourcing is currently one of the most discussed keywords within the open innovation community. Crowdsourcing opens the company's innovation funnel - the scope for screening ideas. Therefore, the firms gain more ideas for innovations. The major question for both research and business is how to find and lever the enormous potential of the collective intelligence to broaden the scope of open the R&D process
Open innovation and crowdsourcing: the case of Mulino Bianco
CASTRIOTTA, EMANUELE;DI GUARDO, MARIA CHIARA
2011-01-01
Abstract
In this paper, authors focus on the open innovation and crowdsourcing experience of an Italian firm the Mulino Bianco. Crowdsourcing is currently one of the most discussed keywords within the open innovation community. Crowdsourcing opens the company's innovation funnel - the scope for screening ideas. Therefore, the firms gain more ideas for innovations. The major question for both research and business is how to find and lever the enormous potential of the collective intelligence to broaden the scope of open the R&D process
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