Sfoglia per Autore
Towards the development of sustainable tourism: the accessibility of websites for people with disability
2021-01-01 Pintori, Morena; Frau, Moreno; Moi, Ludovica
An agile marketing capability maturity framework
2021-01-01 Moi, Ludovica; Cabiddu, Francesca
Leading digital transformation through an Agile Marketing Capability: the case of Spotahome
2021-01-01 Moi, Ludovica; Cabiddu, Francesca
Disentangling the corporate entrepreneurship construct: conceptualizing through co-words
2021-01-01 Castriotta, M.; Loi, M.; Marku, E.; Moi, L.
ORGANIZING FOR THE DIGITAL WORLD: A PATHWAY TOWARDS THE AGILE MARKETING CAPABILITY
2020-02-19
Outside-in, inside-out, and blended marketing strategy approach: a longitudinal case study
2020-01-01 Frau, Moreno; Moi, Ludovica; Cabiddu, Francesca
Mindful Behavior in Hybrid Organization and its Impact on Value Formation
2020-01-01 Traboul, Christelle; Moi, Ludovica; Frau, Moreno; Cabiddu, Francesca
L’impatto del lockdown nel business-to-business: il caso italiano
2020-01-01 Moi, Ludovica; Cabiddu, Francesca
Online marketing challenges of micro and small companies
2020-01-01 Cabiddu, Francesca; Moi, Ludovica; Pitrová, Jana; Pilař, Ladislav; Jääskeläi, Pia
Where to invest in online marketing education in micro and small enterprises
2020-01-01 Cabiddu, Francesca; Moi, Ludovica; Jaaskelainen, Pia; Pilař, Ladislav; Pitrová, Jana; Petkov, Rosen
Riding digital transformation in international context: the agile marketing capability
2019-01-01 Moi, Ludovica; Cabiddu, Francesca
Towards the development of an agile marketing capability
2019-01-01 Moi, Ludovica; Cabiddu, Francesca; Frau, Moreno
Digital technologies, techno-entrepreneurship and regional ecosystems: The case of The Net Value
2019-01-01 Frau, Moreno; Moi, Ludovica
Capturing customer emotions and experiences to enhance value co-creation: the Ichnusa online brand community
2018-01-01 Moi, Ludovica; Cannas, Rita; Frau, Moreno; Cabiddu, Francesca
Exploring the Role of NVivo Software in Marketing Research
2018-01-01 Moi, Ludovica; Frau, Moreno; Cabiddu, Francesca
Conceptual framework for modeling the agile marketing capability
2018-01-01 Moi, Ludovica; Cabiddu, Francesca; Frau, Moreno
Open Innovation: a pathway toward open strategy?
2018-01-01 Angioni, Enrico; Frau, Moreno; Moi, Ludovica; Cabiddu, Francesca
Capturing emotions and experiences through customer engagement to enhance value co-creation: the Ichnusa on-line brand community’s case study
2017-01-01 Moi, Ludovica; Cannas, Rita; Cabiddu, Francesca; Frau, Moreno
Practice theory and value co-creation: An assessment model
2017-01-01 Frau, M.; Cabiddu, F.; Lombardo, Sebastiano; Moi, L.
How to foster techno-entrepreneurship within a regional ecosystem
2017-01-01 Frau, Moreno; Moi, Ludovica
Legenda icone
- file ad accesso aperto
- file disponibili sulla rete interna
- file disponibili agli utenti autorizzati
- file disponibili solo agli amministratori
- file sotto embargo
- nessun file disponibile