Contextual advertising systems suggest suitable advertisings to users while surfing the Web. Focusing on text summarization, we pro- pose novel techniques for contextual advertising. Comparative experiments between these techniques and existing ones have been performed.
Experimenting text summarization techniques for contextual advertising
ARMANO, GIULIANO;GIULIANI, ALESSANDRO;VARGIU, ELOISA
2011-01-01
Abstract
Contextual advertising systems suggest suitable advertisings to users while surfing the Web. Focusing on text summarization, we pro- pose novel techniques for contextual advertising. Comparative experiments between these techniques and existing ones have been performed.
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