Social media are playing an increasingly important role as information resource in tourism both for customers (i.e the tourists), who gather trustworthy information from peers supporting the choice of destinations and services, and for businesses, which may use the same information for improving their product supply. According to Benitez et Al. (2007) tourists are an important target audience for spatial planning. Likewise, sustainable tourism should be strongly rooted and integrated in spatial planning and development process of destinations. However, information related to tourists’ perceptions and opinion often is not properly analysed by planners. The success of a tourist destination depends mainly of factors related to both the location and the services that the local industry may offer (Crouch et Al., 2004). Therefore, understanding the user satisfaction to this respect may offer valuable information in tourism planning both at the regional and local levels. In the light of the above premises, the goal of the study presented in this poster is to propose an integrated approach to investigate the relationships among tourists’ satisfaction, destination resources and tourism industry for supporting design and decision-making in regional tourism planning. The methodology developed in the study includes data collection from popular tourism social media platforms (i.e. booking.com and tripadvisor.com), and their integration with territorial and tourism data. Spatial and statistical analysis techniques are then applied to elicit insights on success factors from tourists perceptions which may be used as planning support. The case study and the analyses presented in the poster aim at demonstrating the value of social media data and computational social science (Lazer et Al., 2009) original techniques in spatial planning.
Social media data in tourism planning: Analysing tourists’ satisfaction in space and time
FLORIS, ROBERTA;CAMPAGNA, MICHELE
2014-01-01
Abstract
Social media are playing an increasingly important role as information resource in tourism both for customers (i.e the tourists), who gather trustworthy information from peers supporting the choice of destinations and services, and for businesses, which may use the same information for improving their product supply. According to Benitez et Al. (2007) tourists are an important target audience for spatial planning. Likewise, sustainable tourism should be strongly rooted and integrated in spatial planning and development process of destinations. However, information related to tourists’ perceptions and opinion often is not properly analysed by planners. The success of a tourist destination depends mainly of factors related to both the location and the services that the local industry may offer (Crouch et Al., 2004). Therefore, understanding the user satisfaction to this respect may offer valuable information in tourism planning both at the regional and local levels. In the light of the above premises, the goal of the study presented in this poster is to propose an integrated approach to investigate the relationships among tourists’ satisfaction, destination resources and tourism industry for supporting design and decision-making in regional tourism planning. The methodology developed in the study includes data collection from popular tourism social media platforms (i.e. booking.com and tripadvisor.com), and their integration with territorial and tourism data. Spatial and statistical analysis techniques are then applied to elicit insights on success factors from tourists perceptions which may be used as planning support. The case study and the analyses presented in the poster aim at demonstrating the value of social media data and computational social science (Lazer et Al., 2009) original techniques in spatial planning.
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