The present work proposes an analysis of trade shows as a very important instrument for the marketing mix of touristic industries. It was fully conducted on the field during 3 years of the Phd + internship It studies the data collected during the shows involving business and private customers, questioning if the trade shows are still important in the digital era, the answer seems to be fully positive.
Il ruolo degli eventi fieristici nel comparto turistico. Un caso di studio
CUCCU, ROBERTA
2017-09-25
Abstract
The present work proposes an analysis of trade shows as a very important instrument for the marketing mix of touristic industries. It was fully conducted on the field during 3 years of the Phd + internship It studies the data collected during the shows involving business and private customers, questioning if the trade shows are still important in the digital era, the answer seems to be fully positive.
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