A Multicultural Tourism for Evaluating the Cultural Heritage: The Case Study of the Region of Sardinia (Italy)

This paper intends to enhance the tourist offer in a dynamic meaning in which, re-ferring to the paradigm of resilience and smartness, aims at the so-called multicul-tural tourism, suggesting for Sardinia the proposal for an integrated offer of typo-logically different goods. This offer is also adaptable to different needs without los-ing sight of all the territorial determinants that contribute to enhancing the central ef-fects which, in a nutshell, are closely correlated with the prevailing cultural good. The proposals will take into consideration two factors: the first is the evolution of the demand for interest of users in a framework of components not only of cultural heritage but also of other factors that contribute to the characterization and identity of the context. The second will consider the possibility that the integrated offer of cultural goods proposed may vary in real time due to an evolution in the demand of the users and due to the different evolutions of the territory of a natural or artificial type. This objective will be achieved considering first of all the most used cultural assets, and then systematically aggregate different tourist offers, aimed at enhancing the two main economic natures of Sardinia, that of cultural heritage and the pastoral agricultural one, which, at present, do not appear almost never present in integrated actions within common programming activities.