In time, electronic Word Of Mouth has become a resource to support the decision-making process. Different techniques have been proposed to extract information from online textual data. We propose a semi-supervised clustering model able to identify clusters homogeneous with respect to the overall sentiment of the analyzed texts. The model is built by combing Sentiment Analysis, and Network-based Semi-supervised Clustering. We apply the model to the Booking.com data related to the Sardinian hotels. The first results highlight the presence of different clusters non-overlapped in terms of the distribution of the overall sentiment.

A semi-supervised clustering method to extract information from the electronic Word Of Mouth

Giulia Contu
;
Luca Frigau;Maurizio Romano;Marco Ortu
2022-01-01

Abstract

In time, electronic Word Of Mouth has become a resource to support the decision-making process. Different techniques have been proposed to extract information from online textual data. We propose a semi-supervised clustering model able to identify clusters homogeneous with respect to the overall sentiment of the analyzed texts. The model is built by combing Sentiment Analysis, and Network-based Semi-supervised Clustering. We apply the model to the Booking.com data related to the Sardinian hotels. The first results highlight the presence of different clusters non-overlapped in terms of the distribution of the overall sentiment.
2022
9788891932310
electronic Word Of Mouth; semisupervised clustering; Naive Bayes classifier; Booking.com
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11584/345635
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