Social networks communities are "imagined communities" characterised by "deferred rationality" and "epistemic bubbles". Two case studies of multimodal metaphors in a Facebook group are analysed to show that the visual nature of communication may enhance and reinforce the epistemic bubbles in these communities.
Imaginary communities: Multimodal reasoning on vaccination in social networks
Francesca Ervas
2024-01-01
Abstract
Social networks communities are "imagined communities" characterised by "deferred rationality" and "epistemic bubbles". Two case studies of multimodal metaphors in a Facebook group are analysed to show that the visual nature of communication may enhance and reinforce the epistemic bubbles in these communities.
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