The role of internal communication in shaping Corporate Heritage in Ministries: an explorative study of Lithuania and Italy

This research aims at analysing the concept of corporate heritage for public sector (PS) organizations, particularly ministries. In contemporary contexts, corporate heritage is considered as a pivotal element for organizational success, playing a central role in shaping and sustaining organisation’s identity. By utilizing historical and authentic resources, such as archives and museums, corporate heritage enables organizations to establish a prominent position within the institutional, cultural, and economic landscape. Over the past decade, several scholars have examined this topic (Martino, 2013; Martino & Lovari, 2016; Napolitano et al., 2018), highlighting its value as a platform for shaping corporate culture and identity. Specifically, corporate heritage fosters meaningful relationships among employees and with external stakeholders, in cluding customers, visitors, business partners, educational institutions, government agencies, and local communities (Martino & Lovari, 2025).