Motivation – Combination of qualitative and quantitative methodologies to develop a simulated environment to study decision-making processes from a NDM perspective. Research approach – Discourse analysis to find interpretative repertoires, use of Visual Analog Scales and ANOVA to validate the reportoires. Findings/Design – Usefulness of qualitative and quantitative methodologies to develop the simulation, importance of a rigorous validation. Research limitations/Implications – Need for comparison with a real website in further studies. Originality/Value – Use of NDM perspective to investigate processes that were studied just from a DM perspective. Take away message – It is possible to study decision-making processes by naturally simulating them, with computer mediated technology, in a laboratory.
Developing a Simulated Environment to Study Naturalistic Decision Making Processes
SORU, DORIAN;
2009-01-01
Abstract
Motivation – Combination of qualitative and quantitative methodologies to develop a simulated environment to study decision-making processes from a NDM perspective. Research approach – Discourse analysis to find interpretative repertoires, use of Visual Analog Scales and ANOVA to validate the reportoires. Findings/Design – Usefulness of qualitative and quantitative methodologies to develop the simulation, importance of a rigorous validation. Research limitations/Implications – Need for comparison with a real website in further studies. Originality/Value – Use of NDM perspective to investigate processes that were studied just from a DM perspective. Take away message – It is possible to study decision-making processes by naturally simulating them, with computer mediated technology, in a laboratory.
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