Contextual advertising systems suggest suitable advertisings to users while surfing the Web. In this work, after discussing some related work proposed in the literature, we propose a typical solution and we illustrate our ideas and suggestions to solve relevant open issues. Preliminary results are also presented.
Contextual Advertising State of the Art and Critical Issues
ARMANO, GIULIANO;GIULIANI, ALESSANDRO;VARGIU, ELOISA
2010-01-01
Abstract
Contextual advertising systems suggest suitable advertisings to users while surfing the Web. In this work, after discussing some related work proposed in the literature, we propose a typical solution and we illustrate our ideas and suggestions to solve relevant open issues. Preliminary results are also presented.
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