Contextual advertising systems suggest suitable advertisings to users while surfing the Web. In this work, after discussing some related work proposed in the literature, we propose a typical solution and we illustrate our ideas and suggestions to solve relevant open issues. Preliminary results are also presented.

Contextual Advertising State of the Art and Critical Issues

ARMANO, GIULIANO;GIULIANI, ALESSANDRO;VARGIU, ELOISA
2010-01-01

Abstract

Contextual advertising systems suggest suitable advertisings to users while surfing the Web. In this work, after discussing some related work proposed in the literature, we propose a typical solution and we illustrate our ideas and suggestions to solve relevant open issues. Preliminary results are also presented.
Information Filtering and Retrieval; Contextual Advertising
File in questo prodotto:
Non ci sono file associati a questo prodotto.

I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.

Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11584/64636
 Attenzione

Attenzione! I dati visualizzati non sono stati sottoposti a validazione da parte dell'ateneo

Citazioni
  • ???jsp.display-item.citation.pmc??? ND
  • Scopus ND
  • ???jsp.display-item.citation.isi??? ND
social impact