The purpose of this paper is to explore in what ways tourism businesses can address sustainability through the creation of environmentally sustainable experiences with a direct involvement of their guests. Sustainability is becoming a very sensitive issue, and experiences can become a way to meet the needs of those guests that require sustainable holidays, and, in the meantime, to educate guests that are not sensitive to this issue.
INVOLVING GUEST IN THE ACHIEVEMENT OF SUSTAINABLE EXPERIENCES
CABONI, FEDERICA;GIUDICI, ERNESTINA
2012-01-01
Abstract
The purpose of this paper is to explore in what ways tourism businesses can address sustainability through the creation of environmentally sustainable experiences with a direct involvement of their guests. Sustainability is becoming a very sensitive issue, and experiences can become a way to meet the needs of those guests that require sustainable holidays, and, in the meantime, to educate guests that are not sensitive to this issue.
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