Activity-based analyses, which in the transportation sector investigate decision making processes, activity-travel behaviour and individual/household daily life styles (Mc Nally, 2000), seem to offer the appropriate support for soft measures, named also Voluntary Travel Behaviour Change programmes, aimed at reducing people’s need to use private cars. The objective of this work is to contribute to understanding the effects of soft measure implementation in relation to activity-travel patterns. Using an activity-based approach (Bhat and Koppelman, 1999), and in particular an analysis of tours, in conjunction with individual and household characteristics, an exploratory analysis is conducted to examine the factors likely to be involved in the propensity to use a sustainable mode of transport, in the context of a Voluntary Travel Behaviour Change programme. The data used in the analysis have been drawn from a soft measure implemented in Cagliari (Italy) between 2011 and 2012, for promoting the use of an underutilised Light Rail service (LR), for the purpose of reducing the distance travelled by car along the corridor where the LR runs.
Activity-based analysis in the context of a soft measure implementation
SANJUST DI TEULADA, BENEDETTA;MELONI, ITALO
2014-01-01
Abstract
Activity-based analyses, which in the transportation sector investigate decision making processes, activity-travel behaviour and individual/household daily life styles (Mc Nally, 2000), seem to offer the appropriate support for soft measures, named also Voluntary Travel Behaviour Change programmes, aimed at reducing people’s need to use private cars. The objective of this work is to contribute to understanding the effects of soft measure implementation in relation to activity-travel patterns. Using an activity-based approach (Bhat and Koppelman, 1999), and in particular an analysis of tours, in conjunction with individual and household characteristics, an exploratory analysis is conducted to examine the factors likely to be involved in the propensity to use a sustainable mode of transport, in the context of a Voluntary Travel Behaviour Change programme. The data used in the analysis have been drawn from a soft measure implemented in Cagliari (Italy) between 2011 and 2012, for promoting the use of an underutilised Light Rail service (LR), for the purpose of reducing the distance travelled by car along the corridor where the LR runs.
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