We offer a theory of innovation that links corporate entrepreneur- ship and value-co-creation, theories usually separated in the management and or- ganizational literature. We show how firms’ innovations are shaped by the rela- tionship between organizations and customers and how information technology (IT) can enhance this process. We then introduce a new construct, corporate customership, to convey the joint process of innovation realized by the firm and the customer and enabled by IT.
The dynamics of innovation: linking corporate entrepreneurship and IT-enabled value co-creation
Angioni, E.;Cabiddu, F.
2013-01-01
Abstract
We offer a theory of innovation that links corporate entrepreneur- ship and value-co-creation, theories usually separated in the management and or- ganizational literature. We show how firms’ innovations are shaped by the rela- tionship between organizations and customers and how information technology (IT) can enhance this process. We then introduce a new construct, corporate customership, to convey the joint process of innovation realized by the firm and the customer and enabled by IT.
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