This paper proposes a modeling approach for evaluating the effect of a personalized travel plan on a sustainable mode choice. A panel binary probit was estimated by using the approach of composite marginal-likelihood estimation. The formulation modeled the choice of using a light rail service (versus that of not using it) by means of daily individual panel observations collected in the context of a program of voluntary travel behavior change (VTBC) before and after the provision of a personalized travel plan. In this regard, a VTBC program was a policy measure that used communication and information to encourage individuals to use more sustainable travel modes. In this study, the VTBC program was implemented by providing car users with personalized information about how to introduce the light rail service into their travel patterns.

Modeling the Propensity to Use a Sustainable Mode in the Context of a Program of Voluntary Change in Travel Behavior

SANJUST DI TEULADA, BENEDETTA;MELONI, ITALO
2014-01-01

Abstract

This paper proposes a modeling approach for evaluating the effect of a personalized travel plan on a sustainable mode choice. A panel binary probit was estimated by using the approach of composite marginal-likelihood estimation. The formulation modeled the choice of using a light rail service (versus that of not using it) by means of daily individual panel observations collected in the context of a program of voluntary travel behavior change (VTBC) before and after the provision of a personalized travel plan. In this regard, a VTBC program was a policy measure that used communication and information to encourage individuals to use more sustainable travel modes. In this study, the VTBC program was implemented by providing car users with personalized information about how to introduce the light rail service into their travel patterns.
File in questo prodotto:
Non ci sono file associati a questo prodotto.

I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.

Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11584/104199
 Attenzione

Attenzione! I dati visualizzati non sono stati sottoposti a validazione da parte dell'ateneo

Citazioni
  • ???jsp.display-item.citation.pmc??? ND
  • Scopus 7
  • ???jsp.display-item.citation.isi??? 3
social impact