Reflexões acerca do glocal: com base no estudo semiótico da cultura

Our proposal and contribution is to reconsider and to “update” some of the principal concept of semiotic of culture in order to better comprehend the processes of definition of identities and the cultural conflicts that we live nowadays around the world: categories like one’s own and someone else’s (with the processes of cultural appropriation and influence), concepts like semiotic boundary and translation (with the processes of creolization and hybridization) or, to go on, that of semiotic self-consciousness, can be really useful to answer for the dynamics of emersion of “systems of representations” – practices and forms of believe, feeling and knowledge – that constitute that “universes of values”, that forms of life, that take part in the intercultural confrontation.