We report on a simple experimental study designed to investigate the different gender attitudes towards socially responsible consumption. We use the Vote-with-the-Wallet Game, (VWG), a version of a repeated multiplayer prisoner’s dilemma that mimics the characteristics of the choice between a conventional and a socially responsible product. More precisely we test the effect of three factors: two different frames and an ex-post redistribution mechanism that transfers resources from purely self-interested consumers to responsible ones. We find that women remain significantly more cooperative (choosing more often the responsible good) when the redistribu- tion mechanism is interrupted and are significantly less satisfied about the behaviour of the other players in that treatment.

Gender differences in socially responsible consumption. An experimental investigation

Pelligra, Vittorio;Alejandra, Vásquez
2018-01-01

Abstract

We report on a simple experimental study designed to investigate the different gender attitudes towards socially responsible consumption. We use the Vote-with-the-Wallet Game, (VWG), a version of a repeated multiplayer prisoner’s dilemma that mimics the characteristics of the choice between a conventional and a socially responsible product. More precisely we test the effect of three factors: two different frames and an ex-post redistribution mechanism that transfers resources from purely self-interested consumers to responsible ones. We find that women remain significantly more cooperative (choosing more often the responsible good) when the redistribu- tion mechanism is interrupted and are significantly less satisfied about the behaviour of the other players in that treatment.
2018
Responsible consumption; gender differences; social preferences; lab experiment
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11584/236644
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