In this article, we critically analyze the implications of “Epidemic 2.0”—specifically the formative role of social media (as an exemplar of Web 2.0 technology) in disseminating information during epidemics. We use a narrative analysis framework to study the Ebola-related messaging on the official Facebook pages of the World Health Organization (WHO) and the Center for Disease Control (CDC) in the wake of the recent epidemic in Western Africa. Using as our corpus all the messages on these pages between the period of July 1 and October 15, 2014, our analysis traces the development of an ontological Ebola narrative: a specific, historically contingent, ideological plot that reaffirms contemporary Western anxieties around emerging infections. Our analysis focuses on the evolution of this ontological narrative from a) consulting and containment, to b) an international concern, and c) the possibility of an epidemic in the United States.

Communicating the ontological narrative of Ebola: An emerging disease in the time of “Epidemic 2.0”

Lovari A
Secondo
2017-01-01

Abstract

In this article, we critically analyze the implications of “Epidemic 2.0”—specifically the formative role of social media (as an exemplar of Web 2.0 technology) in disseminating information during epidemics. We use a narrative analysis framework to study the Ebola-related messaging on the official Facebook pages of the World Health Organization (WHO) and the Center for Disease Control (CDC) in the wake of the recent epidemic in Western Africa. Using as our corpus all the messages on these pages between the period of July 1 and October 15, 2014, our analysis traces the development of an ontological Ebola narrative: a specific, historically contingent, ideological plot that reaffirms contemporary Western anxieties around emerging infections. Our analysis focuses on the evolution of this ontological narrative from a) consulting and containment, to b) an international concern, and c) the possibility of an epidemic in the United States.
2017
Health communication; Social media; Public sector communication; Crisis communication; Ebola; Facebook
Comunicazione della salute; Facebook; Comunicazione pubblica digitale; Ebola; social media
File in questo prodotto:
File Dimensione Formato  
CommunicatingtheOntologicalNarrativeofEbola_Epidemic 2 0_Sastry&Lovari.pdf

Solo gestori archivio

Tipologia: versione editoriale
Dimensione 1.25 MB
Formato Adobe PDF
1.25 MB Adobe PDF   Visualizza/Apri   Richiedi una copia

I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.

Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11584/247901
Citazioni
  • ???jsp.display-item.citation.pmc??? 5
  • Scopus 33
  • ???jsp.display-item.citation.isi??? 30
social impact