Review of Multimodal Argumentation and Rhetoric in Media Genres, edited by Assimakis Tseronis and Charles Forceville (2017). Amsterdam: John Benjamins. 301 pp.

The papers collected in the reviewed volume question the hegemony of the verbal in argumentation theory, focusing on different modes of arguing, ranging from the audio and visual to the gestural, across a variety of media genres. The volume aims at presenting the ways in which the different modes structure argumentation and coherently interact in multimodal text.