From propaganda posters in the 1950-1980s to the Beijing 2008 Olympics and beyond, sport has been used in China as a tool for propaganda and soft power, both domestically and internationally. This contribution focuses on football in the era of Xi Jinping’s “football dream” in order to discuss how the game is conceived and used by the Chinese leadership as a vehicle for external soft power. It does so by analysing the institutional discourse on the subject and recent cases of investment by Chinese companies in European football.
Il soft power del pallone: la Cina nel calcio europeo
E. Lupano
2018-01-01
Abstract
From propaganda posters in the 1950-1980s to the Beijing 2008 Olympics and beyond, sport has been used in China as a tool for propaganda and soft power, both domestically and internationally. This contribution focuses on football in the era of Xi Jinping’s “football dream” in order to discuss how the game is conceived and used by the Chinese leadership as a vehicle for external soft power. It does so by analysing the institutional discourse on the subject and recent cases of investment by Chinese companies in European football.
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