This article aims at exploring a case of information crisis in Italy through the lens of vaccination-related topics. Such a controversial issue, dividing public opinion and political agendas, has received diverse information coverage and public policies over time in the Italian context, whose situation appears quite unique compared with other countries because of a strong media spectacularization and politicization of the topic. In particular, approval of the “Lorenzin Decree,” increasing the number of mandatory vaccinations from 4 to 10, generated a nationwide debate that divided public opinion and political parties, triggering a complex informative crisis and fostering the perception of a social emergency on social media. This resulted in negative stress on lay publics and on the public health system. The study adopted an interdisciplinary framework, including political science, public relations, and health communication studies, as well as a mixed-method approach, combining data mining techniques related to news media coverage and social media engagement, with in-depth interviews to key experts, selected among researchers, journalists, and communication managers. The article investigates reasons for the information crisis and identifies possible solutions and interventions to improve the effectiveness of public health communication and mitigate the social consequences of misinformation around vaccination.

Blurred shots. Investigating information crisis around vaccination in Italy

Lovari, Alessandro
;
2021-01-01

Abstract

This article aims at exploring a case of information crisis in Italy through the lens of vaccination-related topics. Such a controversial issue, dividing public opinion and political agendas, has received diverse information coverage and public policies over time in the Italian context, whose situation appears quite unique compared with other countries because of a strong media spectacularization and politicization of the topic. In particular, approval of the “Lorenzin Decree,” increasing the number of mandatory vaccinations from 4 to 10, generated a nationwide debate that divided public opinion and political parties, triggering a complex informative crisis and fostering the perception of a social emergency on social media. This resulted in negative stress on lay publics and on the public health system. The study adopted an interdisciplinary framework, including political science, public relations, and health communication studies, as well as a mixed-method approach, combining data mining techniques related to news media coverage and social media engagement, with in-depth interviews to key experts, selected among researchers, journalists, and communication managers. The article investigates reasons for the information crisis and identifies possible solutions and interventions to improve the effectiveness of public health communication and mitigate the social consequences of misinformation around vaccination.
2021
Vaccination; information crisis; health communication; polarization; public relations; sociologia della comunicazione
File in questo prodotto:
File Dimensione Formato  
ABS910245.pdf

accesso aperto

Descrizione: post-print con ultime richieste del proof reading
Tipologia: versione post-print
Dimensione 1.39 MB
Formato Adobe PDF
1.39 MB Adobe PDF Visualizza/Apri

I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.

Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11584/286340
Citazioni
  • ???jsp.display-item.citation.pmc??? ND
  • Scopus 14
  • ???jsp.display-item.citation.isi??? 12
social impact