Political discourse in its various forms and expressions is characterised by the use of phrasemes, including slogans, proverbs, quotations, etc. It also features the so-called «emologismi» (cf. Antonelli 2017: 6), that is to say words, phrases and formulae that function as «emoticons» aiming to impress voters by focusing attention on the emotional aspects of the discourse. Moreover, in the multimedia age, posts published on social media become an efficient and powerful medium used by political parties to present and support their ideas in an attempt to appeal to voters and hold their attention. The corpus-based analysis focuses on idiomatic phrasemes, their semantic and pragmatic characteristics as well as on some functions they perform in such election campaign posts. Because of the immediacy and intelligibility of these phrases, they can give emphasis to the text or provide a concise explanation of a passage. In addition, they can also help to negatively connote a political opponent, contribute to the self-presentation of politicians, or – not least – to favour their contact with the voters. In particular the modification of idioms plays furthermore an important role (Elspaß 2007: 288) thanks to their metaphorical features as well as their expressive potential. The analysis is carried out on a corpus consisting of the posts of some German political parties on the occasion of the federal elections on 24th September 2017.

Idiomatische Phraseme am Beispiel von Wahlkampf-Posts deutscher politischer Parteien

Ilaria Meloni
Primo
2020-01-01

Abstract

Political discourse in its various forms and expressions is characterised by the use of phrasemes, including slogans, proverbs, quotations, etc. It also features the so-called «emologismi» (cf. Antonelli 2017: 6), that is to say words, phrases and formulae that function as «emoticons» aiming to impress voters by focusing attention on the emotional aspects of the discourse. Moreover, in the multimedia age, posts published on social media become an efficient and powerful medium used by political parties to present and support their ideas in an attempt to appeal to voters and hold their attention. The corpus-based analysis focuses on idiomatic phrasemes, their semantic and pragmatic characteristics as well as on some functions they perform in such election campaign posts. Because of the immediacy and intelligibility of these phrases, they can give emphasis to the text or provide a concise explanation of a passage. In addition, they can also help to negatively connote a political opponent, contribute to the self-presentation of politicians, or – not least – to favour their contact with the voters. In particular the modification of idioms plays furthermore an important role (Elspaß 2007: 288) thanks to their metaphorical features as well as their expressive potential. The analysis is carried out on a corpus consisting of the posts of some German political parties on the occasion of the federal elections on 24th September 2017.
2020
Die Sprache der Politik ist unter anderem durch den Einsatz von Phrasemen, Slogans, Zitaten usw. gekennzeichnet. Dazu sind die so genannten «emologismi» (vgl. Antonelli 2017: 6) zu zählen, d.h. Wörter, Phrasen und Formeln, die als «Emoticons» funktionieren und darauf abzielen, die Wähler zu beeindrucken, indem sie ihre Aufmerksamkeit auf die emotionale Ebene der Sprache lenken. Um die Adressaten anzusprechen und ihnen ihre Ideen oder Wahlprogramme zu präsentieren, bedienen sich immer mehr Politiker heutzutage vermehrt der Posts in den sozialen Medien. Diese korpusbasierte Analyse fokussiert auf idiomatische Phraseme, ihre semantischen und pragmatischen Eigenschaften sowie auf Funktionen, die sie in Wahlkampf-Posts erfüllen. Aufgrund ihrer Verständlichkeit, Anschaulichkeit und zugleich großer Expressivität können sie nicht nur zur Texthervorhebung und -verdeutlichung beitragen, sondern auch dazu, den politischen Gegner bei den potenziellen Wählern mit einem negativen Image zu versehen. Idiome können außerdem eine Kontaktfunktion innehaben und sind nicht selten an der Selbstdarstellung der Politiker beteiligt. Insbesondere Idiom-Modifikationen spielen hierbei dank ihrer suggestiven stilistischen Wirkung sowie ihres Ausdruckspotenzials eine wichtige Rolle (Elspaß 2007: 288). Die vorliegende Analyse stützt sich auf ein Korpus ausgewählter Facebook-Posts deutscher Partei-Exponenten anlässlich der Bundestagswahlen am 24. September 2017.
Phrasemes; Political discourse; Persuasion strategies; Social media; Election campaign posts
Phraseme; Politische Sprache; Überzeugungsstrategien; Soziale Medien; Wahlkampf-Posts
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11584/297544
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