Stereotyping Scotland: Groundskeeper Willie’s illocutionary acts in The Simpsons

This article explores the Scottish character of Groundskeeper Willie in the American animated sitcom The Simpsons with a pragmatic and social-psychological approach. It firstly introduces Willie’s linguistic and visual features, the sample of three episodes the analysis is based on, Scottish stereotypes in Lindsay’s (1997) sociological research, and Searle’s (1976) taxonomy of illocutionary acts (representative or assertives, directives, commissives, expressives and declarations). Secondly, the turns uttered by the groundskeeper in the sample are classified by applying Searle’s taxonomy, and his illocutionary acts are examined in their contexts and compared with the list of national-ethnic Scottish stereotypes compiled by Lindsay. This study demonstrates that Willie’s illocutionary acts and the stereotypes they convey depict him as a figure characterised by positive traits; nevertheless, the responses his illocutionary acts are met with not only counter his pleasant aspects, but also ultimately represent the Scottish groundskeeper as a ludicrous victim of his American fellow townspeople.