The paper aims to critically analyze the debate on Public Sector Communication professions that has developed on Twitter with regard to its content and to the main actors involved. We focus on the themes and the words used, in order to explore how discourses about the reform are framed. Secondly, we aim at understanding whether and how different actors have appropriated the topic. While the core of our study adopts qualitative methods, we also provide basic quantitative metrics, which contribute to a better understanding of the dynamics characterizing the conversations addressing public sector communication (PSC). Quantitative analyses include activity metrics, patterns of influence, tweet flow variation over time, user activity, tweet popularity. We then perform a thematic analysis, aiming at identifying the prevailing issues, the goals, and the communication style adopted.

Public sector communication professions in the Twitter-sphere

Massa, Alessandra;
2021-01-01

Abstract

The paper aims to critically analyze the debate on Public Sector Communication professions that has developed on Twitter with regard to its content and to the main actors involved. We focus on the themes and the words used, in order to explore how discourses about the reform are framed. Secondly, we aim at understanding whether and how different actors have appropriated the topic. While the core of our study adopts qualitative methods, we also provide basic quantitative metrics, which contribute to a better understanding of the dynamics characterizing the conversations addressing public sector communication (PSC). Quantitative analyses include activity metrics, patterns of influence, tweet flow variation over time, user activity, tweet popularity. We then perform a thematic analysis, aiming at identifying the prevailing issues, the goals, and the communication style adopted.
2021
Public sector communication; Law 150; public sector communication professions; Twitter; professional boundaries
File in questo prodotto:
File Dimensione Formato  
SC2021-061007_Ieracitano.pdf

Solo gestori archivio

Tipologia: versione editoriale (VoR)
Dimensione 972.2 kB
Formato Adobe PDF
972.2 kB Adobe PDF   Visualizza/Apri   Richiedi una copia

I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.

Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11584/317997
Citazioni
  • ???jsp.display-item.citation.pmc??? ND
  • Scopus ND
  • ???jsp.display-item.citation.isi??? ND
social impact