A social struggle against Covid-19, crisis communication during the pandemic: trust and proximity of Italian public healthcare sector administrations

In the mediated construction of social reality and in times of deep mediatization, public institutions need to build trust and new legitimacy through proximity and relationality with citizens building a "popular digitization", as has become evident during the crisis generated by Covid-19. The main objective of the paper is the assessment of the ability to build trust and relationality around public administrations through the analysis of the construction (or not) of digital communities inclusive and popular. To show these aspects we have considered some relevant case studies referred to ten health public administrations, considering quantitative data and linguistic and relational practices qualitatively emblematic.