Exploring different configurations of entrepreneurial orientation in small artisan family firms. A multicase study.

Studies analyzing the entrepreneurial orientation of family businesses compared to their nonfamily counterparts have contributed to spreading the myth that family firms are less entrepreneurially oriented. However, the distinctive aspects characterizing the entrepreneurial orientation of family firms have received less scholarly attention. Aiming to advance this literature stream, this study postulates that family businesses are neither more nor less entrepreneurially oriented than nonfamily firms but express their entrepreneurial orientation differently, even when manifesting a similar level of entrepreneurial orientation. Building on entrepreneurial orientation studies and adopting a family embeddedness perspective, our multi-case study of 10 small artisan family firms with a high entrepreneurial orientation shows that family firms express their entrepreneurial orientation according to a set of interplaying firm- and family-level factors. The relationship among these factors leads to three different entrepreneurial orientation configurations: generational clash, family mirroring, and evolutionary adaptation. Our study of these configurations and the underlying nuances provide novel contributions to the literature and several implications for practice.