We estimate the effectiveness of a government-led anti-domestic-abuse campaign launched in the midst of the covid-19 pandemic on the number of calls to the Italian domestic violence helpline. In the week after the start of the campaign, we document a sharp increase in the number of calls. By exploiting geographical variation in the exposure to the campaign ads aired on public TV networks, we find that greater exposure is associated with an increase in the number of calls after the launch of the campaign. However, the effectiveness of the media campaign is hindered in areas where gender stereotypes are stronger.

Hang up on stereotypes: Domestic violence and an anti‐abuse helpline campaign

Deiana, Claudio
;
Giua, Ludovica
2022-01-01

Abstract

We estimate the effectiveness of a government-led anti-domestic-abuse campaign launched in the midst of the covid-19 pandemic on the number of calls to the Italian domestic violence helpline. In the week after the start of the campaign, we document a sharp increase in the number of calls. By exploiting geographical variation in the exposure to the campaign ads aired on public TV networks, we find that greater exposure is associated with an increase in the number of calls after the launch of the campaign. However, the effectiveness of the media campaign is hindered in areas where gender stereotypes are stronger.
2022
Covid-19; domestic violence; gender stereotypes; welfare policy
File in questo prodotto:
File Dimensione Formato  
ColagrossiDeianaGeraciGiua2022_COEP.pdf

accesso aperto

Tipologia: versione post-print (AAM)
Dimensione 1.75 MB
Formato Adobe PDF
1.75 MB Adobe PDF Visualizza/Apri

I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.

Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11584/337149
Citazioni
  • ???jsp.display-item.citation.pmc??? ND
  • Scopus 4
  • ???jsp.display-item.citation.isi??? 4
social impact