Disabilità e pubblicità in tv. Cosa sta accadendo?

In TV advertising is gradually becoming evident the presence of people with disability involved as both principal and sec‐ ondary actors. After a first, maybe enthusiastic, impression that can be drawn from it, the contribution aims to encourage the reflection of Special Pedagogy on the phenomenon, in order to outline some aspects and to contribute to understand its nature, as well as the cultural and social implications for the recognition processes of people with disability. The article proposes the results of the thematic analysis of some recent TV advertisements, to verify the significance of the meanings conveyed and the meaning they assume in the cultural process of emancipation of the disabled person.