The paper analyses the institutional communication strategies through a gender lens in the current hybrid and convergent media ecosystem, characterized by the growing role of social media. The study is focused on Italian municipalities conducted through in-depth interviews with public communicators and social media managers. Main results highlight interesting innovations at the local level in adopting guidelines and languages to prevent gender bias and stereotypes, also used to enhance transparency and trust toward citizens. At the same time interviews underline existing barriers and cultural resistance in using specific communication approaches through a gender lens.

Questioni di genere. Il ruolo dei comunicatori pubblici tra innovazioni tecnologiche, strategie discorsive e resistenze al cambiamento

Alessandro Lovari
2023-01-01

Abstract

The paper analyses the institutional communication strategies through a gender lens in the current hybrid and convergent media ecosystem, characterized by the growing role of social media. The study is focused on Italian municipalities conducted through in-depth interviews with public communicators and social media managers. Main results highlight interesting innovations at the local level in adopting guidelines and languages to prevent gender bias and stereotypes, also used to enhance transparency and trust toward citizens. At the same time interviews underline existing barriers and cultural resistance in using specific communication approaches through a gender lens.
2023
Gender-sensitive approach; Public sector communication; Institutional communication; Empowerment; Social media
File in questo prodotto:
Non ci sono file associati a questo prodotto.

I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.

Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11584/374506
 Attenzione

Attenzione! I dati visualizzati non sono stati sottoposti a validazione da parte dell'ateneo

Citazioni
  • ???jsp.display-item.citation.pmc??? ND
  • Scopus ND
  • ???jsp.display-item.citation.isi??? ND
social impact