Street Puppet Theatre Shows on the Façades of Commercial Buildings as a Novel Stimulator for Social Gatherings in Smart Cities

This study investigates the innovative use of street puppet theatre performances on the façades of commercial buildings to stimulate social gatherings in smart cities. This research investigates the impact of a unique musical puppet show held throughout the 2024 holiday season in the well-known shopping mall El Corte Inglés in Madrid, Spain. This study utilises both quantitative and qualitative methodologies, such as space syntax analysis and empirical observations. It uses the UCL Depthmap 10 software program to assess urban morphology and identify integrated and segregated areas. Observations and video recordings were conducted to analyse social gatherings and behaviours during the performances. The findings reveal that these performances attract diverse audiences and foster social engagement, transforming commercial façades into vibrant public spaces. The study concludes that such innovative uses of urban architecture can significantly enhance the sociability of detached and segregated urban spaces. The research demonstrates that this particular dynamic façade not only fosters social sustainability by creating lively urban spaces but also contributes to economic sustainability by attracting potential customers to commercial centres. This research advances the discourse on smart city development and public space utilisation, offering valuable insights for urban planners and policymakers on leveraging interactive urban façades to enhance public engagement and revitalise underutilised spaces.