Evaluating startup potential: a holistic approach

This study presents a maturity-based framework for evaluating startup potential, ad- dressing limitations in traditional models challenged by intangible assets and early-stage uncertainties. Building on Becker et al. (2009), the framework adapts evaluation criteria to each phase of a startup’s lifecycle, integrating quantitative metrics (e.g., market size) and qualitative factors (e.g., team cohesion). It fills key methodological gaps and enhances relevance for stakeholders by aligning with startup maturity, enabling informed investment decisions. The framework offers a comprehensive assessment tool for venture capitalists and founders navigating the complexities of the startup ecosystem.