Substantial changes in the Romanian countryside accompanied by the need for more robust economic activities have caused some families to turn to tourism as an economic diversification strategy. A qualitative study of selected rural tourism entrepreneurs indicates positive experiences, both economically and in other aspects of their lives. However, the development of rural tourism is highly uneven spatially and the Romanian Government should act more incisively to support families establishing guesthouses.

Substantial changes in the Romanian countryside accompanied by the need for more robust economic activities have caused some families to turn to tourism as an economic diversification strategy. A qualitative study of selected rural tourism entrepreneurs indicates positive experiences, both economically and in other aspects of their lives. However, the development of rural tourism is highly uneven spatially and the Romanian Government should act more incisively to support families establishing guesthouses.