The aim of the present paper will be to investigate Malaysian tourist perceptions about Italy and their cross-cultural representations (Hall 2002) through blogs. Bloggers hold a dynamic role in communicating the cultural meanings they build through both tourist texts and images. Therefore, the analysis will start by focusing on the features of blogs as a new digital genre, as they have emerged with the development of the Internet, displaying an intermingling of posts, commentaries and links, thus building a sense of community through interpersonal communication (Garzone 2012). To this purpose, we will examine the textual organization, the participant relationships and the communicative purposes of the tourist blogs taken into account (Bhatia 2005, Garzone 2007, Askehave & Ellerup Nielsen 2004, Lemke 2005, 2009, Orlikowski & Yates 1994). We will look at the language used to portray Italy, together with the semiotic patterns and stereotypes, both qualitatively (Fodde-Denti 2005, 2008, Margarito 2000, 2011) and quantitatively (Wordsmith Tools 5.0), in order to identify the image of the land, beliefs, ideas and impressions present in the relationship between the Malaysian tourist and the destination itself. Particular attention will be devoted to the analysis of the perception of authenticity and of the retrieval of peoples’ own historical and artistic roots (Cohen 1972, MacCannell 1989). As MacCannell (1989) points out, “(t)he rhetoric of tourism is full of manifestations of the importance of the authenticity of the relationship between tourists and what they see (…)”.
|Titolo:||Gazing at Italy from the East: a multimodal analysis of Malaysian tourist blogs|
|Data di pubblicazione:||2015|
|Tipologia:||1.1 Articolo in rivista|