From Territory to Smartphone: Smart Fruition of Cultural Heritage for Dynamic Tourism Development

Augmented reality is a new technology that merges the virtual and the real worlds and offers important support in all planning processes. Using mobile devices, planning information can be implemented with smart and participative solutions for a dynamic fruition of cultural heritage [Brondi, R., Carrozzino, M., Tecchia, F., & Bergamasco, M. (2012) Mobile augmented reality for cultural dissemination, in: P. Nesi & R. Santucci (Eds), ECLAP 2012 Conference on Information Technologies for Performing Arts, Media and Entertainment, pp. 113–118 (Firenze: Firenze University Press); Hatzelhoffer, L., et al. (2012) Smart City in Practice: Innovation Lab Between Vision and Reality (Jovis). Technologies are important tools because they make a city smart by making concrete contributions to trigger dynamic processes of place-based development. Three important factors improve urban planning fruition: participation in the early stages of listening and co-design; enlightened governance and new technology. This paper (1) presents the actual possibilities and challenges of augmented reality in the field of cultural heritage, (2) describes a simulation of one case study in a neighbourhood in Cagliari (Italy), by proposing customized paths with the aim of promoting cultural tourism and (3) explains the benefits of using augmented reality in touristic and place-based processes based on the case study.