Making Sense of Life, Global Activism in the Cyberspace

Several recent works have examined the relationship between social media and social movements in the latest cycle of protest. This paper examines how media activism provides a cross-fertilising communication process by shaping a cosmopolitan imagination. The cases of Adbuster and Avaaz are analysed, as two examples of media activism, equally engaged in changing the state of the world. In this paper; similarities and the differences are highlighted in order to understand how a cosmopolitan imagination, as a new challenge to the global information society, is constructed. The article explores how action shapes an online community, bypassing state borders and takes a form that shares visions, actions and strategies and develops a new common language, representing a balance between two sets of tensions: the politics of universalism versus the acknowledgement of difference and the responsibility for action.